Distinctive Printing with "Pens Gate": Your Magical Guide to Marketing Your Services

Certainly, we are obsessed with technology and its ever-evolving ideas, but we believe in the value of taking breaks from time to time… a break from the digital world and turning to printed media, with its paper’s scent mixed with ink and its harmonious colors, as a form of entertainment and engagement.

The power of longevity in printed advertisements surpasses digital ads. Years from now, when you browse through magazines that feature articles you love, you'll continue to see those ads. They give business owners strength and solidity, making their clients view them with confidence, as if they were seeing them in person. Printed ads are richer and more trustworthy than their online counterparts.

If you're looking for potential customers, printing provides you with unparalleled flexibility in reaching your audience. You can communicate with them in the weekly editions of the most popular newspapers, addressing many interests, and you can gain insights into your customers through them.

Once you hold the printed material, it becomes a tactile experience that forms a connection between your memory and your advertising concept, which helps your customers remember you for longer.

Ultimately, you’re dealing with a real person, not relying on an online algorithm to decide where your ads should live.

Understanding the Printing Requirements for Your Service:

1. Types of Paper:

Koshia Paper:
It is the most famous type, known for its glossy sheen and soft texture. It is used for all types of printing and comes in weights ranging from 90 to 350 grams.

Duplex Paper:
If your service is related to packaging, this type of paper is ideal. It has two different sides—one smooth and the other rough. It is used in printing CD covers, pizza boxes, food packaging, and electronics. Its weight ranges between 115 to 350 grams.

Opaline Paper:
This paper is more expensive due to its softness and bright whiteness. It is used for printing business cards, and its weight can vary depending on your needs.

Bristol Koshia:
This type combines the elegant look of Koshia paper with the roughness of Bristol. It is used for printing covers, files, and product boxes.

2. Paper Sizes:

A4:
The standard paper size used in many print applications like letterheads, brochures, flyers, and envelopes. Its dimensions are 29.7 x 21 cm.

3A:
Twice the size of A4, used for large prints like banners and large-scale marketing materials. Its dimensions are 29.7 x 42 cm.

5A:
Smaller than A4, typically used for business cards or small flyers. It can measure 21 x 14.8 cm or 29.7 x 10.5 cm.

Types of Printed Materials Used at "Pens Gate":

1. Commercial Print Materials:
These are used for daily business operations and include:

Letterhead:
A piece of paper measuring 21 x 17 cm with the company’s name, address, and contact information.

Envelopes:
Available in three sizes: 25 x 35 cm, 4A regular size, and American size. They feature the company's name, logo, and address.

Notebooks:
Widely used in companies, these include types like contract books, item registers, receipt books, invoices, and price quotes. Their types are:

• Carbon copy books (single or multiple pages)

• Regular notebooks (single or multiple pages)

• Parchment books (single or multiple pages)

2. Brochures:
A printed marketing material made up of multiple pages. It varies in size, color, and layout depending on the design, with printing on one or both sides.

3. Flyers/Brochures:
Both are printed on Koshia paper, consisting of a single-page marketing piece. They differ in size, color, paper weight, and whether they are printed on one or both sides.

The Steps Your Design Goes Through Before Printing:

1. Design:
The process starts by compiling all client information, including data and images, and arranging them into the best format for print. The client must approve and sign off on the design before proceeding with the final print.

2. Layout:
Once the client approves the design, it is organized and adjusted on the computer to fit the paper size.

3. Color Separation:
The design is then divided into the required number of colors, and films are prepared for each color layer.

4. Printing:
In this crucial stage, the films are transferred onto plates (known as “Zink plates”) using a specialized machine, and then the plates are mounted onto the printing press for mass production.

5. Cutting:
After printing, the paper is trimmed to remove any excess edges and cleaned.

6. Packaging:
The final step is the packaging and delivery of the printed materials to the clients in perfect condition.

What Happens During the Client Meeting:

We need to understand the following details:

• Type of paper to be used for printing and the required size.

• Whether the print is to be on one or both sides.

• The number of colors required for the print and design.

• The quantity of prints the client needs.

Client Preparation Requirements:

• The company logo in high-quality format (300 dpi).

• High-quality photographic images that need to be printed. These can be provided on a CD or other digital medium. We also offer photography services.

• Design specifications, including colors, illustrations, and any other details or concepts envisioned by the client.

Conclusion:

Professional printing is an essential aspect of marketing your services and establishing a strong brand identity. Whether you're running a large corporation or a small business, distinctive printing can serve as a powerful tool for raising awareness and building trust with your clients.

Through careful attention to detail, quality materials, and expert techniques, "Pens Gate" helps bring your marketing materials to life, ensuring that your brand leaves a lasting impression on your target audience.